What is LinkedIn? Essay -- Website, Professionals, Networking

LinkedInLinkedIn is a website specific every last(predicate)y established for the professionals all around the world to network. The website allows plenty to search for business contacts, manage their professional identity, research firms, join manufacture groups and identify desired career opportunities. This website is also being leveraged by the brands and recruiters and many a(prenominal) corporate profiles have been established on LinkedIn to recruit candidates and develop a pool of potential candidates through net operative (Lewis, 2012). Is the organization doing well?Despite the change magnitude competition in the internet sphere, LinkedIn has been performing since its establishment in cc3. LinkedIn is everlastingly going to have the benefit of being pioneer in innovation a website that targeted the specific niche of professionals for networking and recruiting. As of March 2012, LinkedIn was declared as the largest professional network on the internet with revenue of $5 22.2 million in 2011. By 2012, the website has more than 150 million members in over 200 countries. The success of LinkedIn can be determined from the fact that it is the first major(ip) U.S. social networking company that completed its initial public stretching in 2011 by raising an aggregate of $270.2 million for general corporate purposes and working capital (Our Social Times, 2012). The main reason for the success of LinkedIn has been its ability to offer innovative products and services to all its members. The individual profiles and corporate profiles are provided with antithetic range of products through which they can affectively leverage the potential of LinkedIn. The company has targeted all areas in the specific niche of professionals around the world and has diversified its portfolio to r... ...ed Marketer, February 2009, pp. 17-18.Steyn, P., Salehi-Sangari, E., Pitt, L. and Berthon, P., (2010). The SocialMedia acquittance as a public Relations Tool Intentions to Us e Among B2B Bloggers. Public Relations Review, 36(1), pp.87-89.Thackeray, R., Neiger, B., Hanson, C. and McKenzie, J., (2008). Enhancing Promotional Strategies Within Social Marketing Programs Use of tissue 2.0 Social Media. Health Promotion Practice, 9(4), pp.338-343.Venkatesan, Rajkumar, Kumar V., and Bohling, Timothy, (2007). Optimal Customer Relationship centering Using Bayesian Decision Theory An Application for Customer pickaxe, Journal of Marketing Research, 44(4), pp.579-594. Verhage, Bronis, (2010). Marketing Fundamentals. Noordhoff Uitgevers bv., Groningen. Ward, David, (2009). Needs Seeded Strategies, Journal of utilize Economic Sciences, vol. IV, iss. 3(9), pp.441-456.