Lifestyles Fitness Center :: Business Marketing Management Essays

Executive SummaryIn 1995, Lifestyles fittingness Center was create to volunteer a full good fitness heart and soul to deliver for all segments of the populace in Lifestyles Fitness and the surrounding area. Although there is an exist work out midst in Lifestyles Fitness, the existing facility does non raise the support for the senior members of the community. Our mission is to provide a center that bequeath provide not only an area for dedicated charge lifters, but likewise for the person seeking to maintain fitness. We want to provide a center that supports aerobic, cardiovascular, and weight instruction for all segments of the community. The ability of Lifestyles Fitness to provide both an indoor track combined with certified gentility is a capability unique to private fitness centers in this area. The center will also provide showers and changing rooms for their clients to use. The center will also provide workout apparel for each individual (if preferred). This ser vice will expand the marketability of Lifestyles Fitness. We have also added to our existing services. We have veritable plans to introduce a health and protein drink bar and provide alien coffees for customers. In addition, we also offer a nutritionalist and a cafeteria. It is considered that this will also provide an area that the cliental can cool down, relax and get the seemly nutrition after a work out. This will also provide additional income for the center. ManagementOur management team exists of persons with a full range in both the fitness area and business management, and it is fully support by the Institute for Entrepreneurial Studies and evolution and Small Business Development Center at Colorado State University. The management staff consist of Old McDonald CEO and supervisor of training, Dad McDonald director of Marketing, Dad McDonald collar assistant director of facilities, and Mom McDonald Vice president. Old has a broad background in the fitness training in dustry, currently carrying a training certification from the AAIA/ISMA. He is currently working on a gradation in business with emphasis on the fitness industry. He has held some(prenominal) different titles in both track and field and football. In soaring school he was selected as All-American Football Linemen, was All-State his junior and senior long time in track and his senior year in football, and was All-Conference his freshmen year in college. Dad has a BS, MS, and EdS degree, and is currently working on alter training in industrial marketing.