Internet and Target Customers Segment Essay

1. Based on the three customer figures, which customer part should Ontela target?Ontela should targe the teen member. The size of the segment is big and wide, they are usually earlyish adapters of technology (lots are tech savvy) their buy power is huge,. Moreover, the segment is substantial, and can bring ontela increase its revenues. This segment uses the internet alot and the tender network, e.g. facebook,. There can be the eye mask effect and more friends may spousal relationship this service. As youth tend to copy one the other. They spend lots of quantify in the internet and marketing in the internet (banners, PPC, etc) doesnt cost a lot and very good to graduation with. Ontela shouldnt target the 2nd persona because the segment is not big enough, ancient fashion and the revenues arent expected to increase. It is a work tool and therefore it is a niche.2. Create a positioning tilt for your chosen target persona and strike the key themes that should be emphasized i n the messaging for the PickDeck service to this segment localization statement Specifically designed for raft who treasure their memories captured in mobile tele holler set and have been frustrated with the cumbersome surgery of manually transferring pics get through their phones, Ontelass Picdeck is a quality innovative mobile phone service that promises an easiest way to transfer pictures off their camera phones by automatically uploading those to a desktop, e-mail or favorite photo sharing and social networking sites with no get hold of and best price.The key themes are** impel and save your pictures in one claver**easy to use**share with your friends and family well3. What are the risks of using qualitative persons to withdraw target customers segment?