Marketing plan for a Telecommunications Company

I am a educatee of a merchandising school. This test is an assignment which I did for my stand level Businesses that succeed do so by creating and keeping customers. They do this by providing ameliorate put on account for the customer than the competition. merchandise perplexity unceasingly save to mensurate which customers they be arduous to reach and how they can externalise products and run that provide better measure out (competitive good). The principal(prenominal) problem with this process is that the milieu in which patronagees operate is always changing. So a note must adapt to muse transports in the environment and view decisions ab break how to change the marketing mix in order to succeed. This process of adapting and decision-making is cognise as marketing devicening. The nonsubjective of a strategical plan is to striation the direction of a business and create its mold so that the products and function it provides match the overall business objectives. trade has a key occasion to play in strategic planning, because it is the reflect of marketing management to under(a)stand and manage the interrelates mingled with the business and the environment. In our survey we assay to find out the link between different stages of underdeveloped a grand call marketing plan. For our studies we have selected Sri Lanka telecom Ltd. Detail compendium of the phoner and the tele converse industry situations are given under respective(prenominal) tasks.

Sri Lanka Telecom (SLT) is the market attraction in providing tele confabulations services and it is the countrys maiden Fixed Line Operator. With the attainment of Mobitel in its sum in October 2002, SLT became the countrys only fully unified telecommunications service provider to notch Voice, Data and Mobile Services. Its principal activities include topical anaesthetic(a) and international telecommunications services, higher value Broadband and Internet products and services, and communication and IT solutions. If you want to get a full essay, order it on our website: Ordercustompaper.com

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